This category represent any new work launched by Downtown Design.

New project: ‘Repairer Driven News’ app & website

January 6, 2015 / Design, Interactive, New Work

The new year marks my release of a new interactive project: an iOS app and website for ‘Repairer Driven News’ (RDN), a news-reader outlet for the Society of Collision Repair Specialists (SCRS). The good folks at Sprout Designs approached me to create a look and feel for these two components, so using curated content and a rough wireframe, I developed a color palette, iconography, and brand identity that is professional, clean and carries a nice contrast for online viewing across multiple platforms.

See more images and learn more about this project at the links below:


New project: Nilscraft Construction website

October 14, 2014 / Design, Interactive, New Work
Nilscraft Construction website

Recently launched a newly re-designed website for Nilscraft Construction, a contractor based in Arnold, CA in the central Sierra Nevadas. Sam Nilsen wanted a refresh to the look & feel as well as a way to display his portfolio of projects. Using a custom wood texture, a warm color palette, on-the-job imagery and a nice image gallery, Nilscraft’s new site is an effective and engaging experience. Check out more here.



New project: Peloton Cellars’ responsive website

April 2, 2014 / Design, Interactive, New Work
Peloton Cellars' re-designed website

I’m pleased to announce that I’ve just launched a brand-spanking-new website for Peloton Cellars, a boutique winery based in Avila Beach, CA. Peloton needed a refresh on their existing website that was functional. but dated—it still utilized JPEGs in the main navigation. We combined their main site and a webstore into one entity and made it accessible using the Squarespace eCommerce CMS. The re-designed site is responsive, easy-to-use and visually engaging. The new look-and-feel highlights and reinforces the winery’s brand as well as the unique culture of the Central Coast.  See more »